BOS Appoints Vice President for Robotics Sales in North America

BOS’ Robotics Division to Focus on the North American Market

 BOS Better Online Solutions Ltd. (“BOS” or the “Company”) (NASDAQ: BOSC), announced that it has appointed Mr. Sam Michael as Vice President for Robotics Sales in North America.

Eyal Cohen, BOS’ CEO, stated: “Sam has 30 years of experience in sales to the U.S. plastic industry, which is a key market for BOS’ Robotics division. Sam has previously served as Sales Director at Milacron and Husky, which are global manufacturers of engineered systems for plastic manufacturers. BOS will also strengthen its customer support by providing a U.S.-based technician ready to serve U.S. customers.

These changes put us in a good position to increase our market share in the U.S. and support BOS’ revenue growth in 2021.”

About BOS Better Online Solutions Ltd.

BOS used a shorter version: BOS is a global provider of custom-made intelligent robots and an integrator of off-the-shelf automation systems for industrial and logistics processes. BOS also provides supply chain services, mainly for the aerospace and defense industries worldwide.

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